The Psychedelic Designs of Adam Nathaniel Furman

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Adam Nathaniel Furman is a prolific, award-winning artist, designer, and architect of Argentine, Japanese, and Israeli descent. He is currently based in London. He is pioneering a design movement that he has termed ‘New Fabulous London’, which he describes as “design and architecture as a visual and cultural pursuit, which is highly aesthetic, sensual and celebratory of mixed cultures”. This new design movement, Furman says, is a challenge to the bias towards minimalism. He argues that design education “brainwashes” students to stay away from colour, pattern, and ornamentation.

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Originally published at on June 10, 2020.

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