The Conflict Between SEO and Authentic Writing
It can be difficult to strike a balance between search engine optimisation (SEO) and writing authentically. On the one hand, writing with SEO in mind increases the likelihood that what you write will generate organic traffic — views that you might otherwise miss out without paying attention to SEO. But these views aren’t just validating and dopamine-inducing; they translate into people who might be the perfect audience for your content, who would appreciate it and benefit from it the most.
Originally published at https://www.samwoolfe.com on April 4, 2022.