Is Social Media Activism Effective?

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Social media activism involves using channels such as Twitter and Facebook to promote some sort of positive campaign, whether it relates to equality, human rights, animal rights, environmental protection, or physical and mental health. Such activism often relies on the use of trending hashtags, which has been dubbed hashtag activism. Social media users will include such hashtags to show their support for a particular cause. The effectiveness of social media activism, however, is repeatedly called into question. In some people’s mind, such activism has negative connotations, conjuring up the notion of slacktivism (putting very little effort or commitment into campaigning for a political or social cause). But is all social media activism a form of slacktivism? Can it actually make an important difference in the lives and well-being of others?

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Originally published at on October 14, 2019.

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